Students
We are here to support you
Are you a student? well we HAVEN’T forgotten about you!
We have created a space just for you.
As a mental health clothing and accessories brand, we want to be different, we place people first over profit, and we practice what we preach when it comes to mental health wellness. When we can help our customers we will do what we can to make a difference, whether its to sponsor a primary school students fundraiser for cancer, or send some sample tees for a university magazine.
When we launched Whatlabel, we discovered we were a big hit with students straight away. We have been asked to assist with various projects, dissertations, blogs and fundraisers from Primary School students all the way upto University students with an interest in fashion and mental health. Sometimes our contribution is some clothing for students to model with some of our branding and advertising, but from time to time we also have requests from students about our mission and our CEO’s story. We are always happy to answer your questions if you have something prepared to email over to us.
We have been honoured that students choose Whatlabel as their goto Mental Health Brand as we know there are many to choose from. We hope as we grow, this trend will continue. This student page is a new addition to our website, we will be adding more resources and information to help students, we will also include some of the latest projects Whatlabel has taken part in.
If you would like to work with us, send us an email via our contact page or DM us on social media and we will get back to you.
Follow us on instagram @whatlabel.uk
Feature Project
Feature Project
Toni Clarke
After 4 long years of university, beginning my studies with the hopes of one day becoming a fashion journalist, of course my final major project had to be my own magazine
Titled ‘Msg.’, the publication designed for Millenials tackles the issues of mental health, gender/identity and sustainability in relation to the fashion industry. Writing all of the articles myself, I collaborated with talented young creatives from illustrators to photographers, models to stylists and brands, while the magazine makes use of QR codes which allow you to instantly connect with & shop from the individuals and brands you’ll find amongst the pages. I’m so excited to announce you can officially catch Msg. IRL at London Graduate Fashion Week by the Manchester Fashion Institute stand between the 2nd – 5th June!!
A HUGE thank you again to all of my contributors whom helped me make this happen:
Photography: Minori Iwahashi
Styling: Sabah Younis
Advertisers: Whatlabel & The Gypsy Shrine
Illustrators: Britt Wood, Sam Nicklin, Magda Kacalak
Instagram: @msg.mag
Our values
Courage
Mental illness takes courage.
It is hard to live with, it is hard to talk about, it is hard to support others living with it. Mental illness is stigmatised and misunderstood.
As a Clothing brand exclusively aimed at raising awareness around Mental illness, courage is a core value of Whatlabel, from our creation and development, to sharing our products, to our customers that wear our clothing, we know we are not printing kittens and puppies on our clothing so our hat goes off to you for supporting us as we carve our way into the big world.
Not for profit
Simply put, we are not here for profit.
As long as we make enough to keep the lights on, we’re happy. Any profit we make goes back into frontline projects and charities making a difference.
We are purely focused on you, the customer, the quality of our brand, clothing and designs with the goal of ending the stigma and silence surrounding Mental Illness.
Understanding
To build a brand around Mental illness takes the kind of understanding you from personal experience.
Mental illness is a hard subject, it demands respect and understanding you can only get from personally experiencing it from yourself and everything that comes with it.
Whatlabel has been created by people that get it, we have the labels, we have experienced the stigma, we have had the judgemental conversations. We have sat in front of the TV zonked out of SSRI and all the side effects they come with. We have battled for treatment and met the Drs who did not get it. We know what it is like to be judged because of our labels.
Our products are made with love! We care about our customers and we hope you will trust us as your go to brand.
commitment
We are in it for the long haul!
Whatlabel has been a challenge to develop with a lot of time, planning, colour samples and Pinterest sessions getting it right.
Creating a brand around mental illness comes with a weighty responsibility, one we take seriously. We constantly ask ourselves, What a mental health brand is supposed to look like? Are we acheieving our core mission and what can we do to improve?
We did not have many examples to guide us in the creation of Whatlabel, we recognise what we have created is unique, and we are thankful for the support we have received so far. We are very aware of the criticism’s many had about past failed mental health brands and we hope to learn from their failures. We do not expect Whatlabel to hit the ball out the park from the get-go and we will change and adapt as we go. We plan to be here for the long haul with your support.
Our Mission
We want to end the stigma and misunderstandings around mental illness, while becoming a trusted, go to mental health brand that you know and trusted is created by like minded people who get it!
*August 2020 update: We do not like how mental illness is currently being turned into a fashion trend with many Chinese wholesalers jumping on the band wagon and selling cheap knockoff designs that are resold on big name marketplaces. Many of the designs are tacky and stigmating without any thought all for the aim of profit.
*We believe clothing is a great way to raise awareness around mental illness, but only if it is done with the right intentions and designed and treated with respect. We hope instead of people purchasing from unknown sellers selling for a quick profit, you will choose us as a trusted source where we give back the profit to struggling front-line mental health charities.
Our Vision
We want to become an established, recognisable brand that has the power to spark conversation and break the silence around Mental Illness and wellbeing through positive encouraging designs using Apparel, Accessories and Homeware.
Because we recognise how complex, sensitive and stigmatised many of the conditions we are trying to raise awareness about, we continue to refine our clothing and build on our new brand, having already gone through a website and brand refresh for our 1st anniversary. If you are a regular visitor waiting for what we have next, rest assured we have lots of incoming designs with plans to refine how we categorise clothing taking enthuses away from gender and focus on the messages we are sharing on our clothing.
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FAQs
HELP! MY ORDER HASN'T TURNED UP.
First, huge apologies!
Please contact us at [email protected], if we can't locate your order via tracking we will either offer you a full refund or get a new order sent out straight away.
We will also Double check your address and contact information used by the delivery service you paid for at checkout.
CAN I GET A VAT RECEIPT?
Absolutely, Please contact us at [email protected] with your name and order number and we will send one over to you.
Please note that the paper receipt that comes inside your package is not a VAT receipt.
WHY PRINT ON DEMAND? WHAT DOES THIS MEAN FOR CUSTOMERS?
Simply put, we learned from other mental health brands across the pond. Whatlabel is not a large company, we are a small eCommerce site which means we have lots of room to make changes as we grow. Whatlabel was built from the ground up to integrate with an amazing print on demand company called Printful who take care of the production, packaging and shipping of all our products leaving us more time to get creative.
As customers, what this means for you when placing an order on our website, instead of us packaging and shipping your order from existing stock, what happens is your order will be sent to Printful (a worldwide printing company) they will then print your chosen design onto a Blank version of the product you ordered and print the design fresh onto it, they will then do a quality check and package and ship it from their fulfilment centres located around the world. If something goes missing, gets broken or is of poor quality, Printful will ensure a smooth return and refund for you. They take care of the back end for us while we take care of the design, branding, website and advertising. This protects customers and if we need to take some time off due to our disabilities, our website will continue to function automatically, and our customers will be able to continue buying products and receiving them without any interruption. This also means its brand new just for you, no one has tried it on, plus it hasn't been left in a box at the bottom of a basement. It also means if you want something a little more custom for an event, we can create something really quick and get it printed next day, something a traditional business would struggle with.
I LOVE YOUR BRAND, HOW CAN I HELP SUPPORT YOU?
We get lots of fan mail from our followers and customers asking how they can support us. We are so pleased that our brand is growing in recognition.
The obvious way to support us is through donations to our chosen charities and the purchasing of our clothing.
Another way you can help is by sharing our content on social media, perhaps you would like to be an affiliate and help us advertise our brand on your blog, website, or publications. We are also happy to receive sponsorship deals and blogging opportunities.
Finally the ultimate way you can support us is by wearing our products and posting images on social media (Dont forget to tag us). We are always on the lookout for images to use in advertising.
WHAT PAYMENTS DO YOU ACCEPT?
We accept all major cards including Apple and Google pay.
All card payments are processed via our payment provider Stripe. Our website is HTTPs secure and we abide by GDPR so we collect the absolute minimal data about our customers.
DO YOU DO CUSTOM DESIGNS FOR EVENTS?
Yes! If you like one of our designs for an event, business, or charity giveaway but want your branding included, or you have a design you would like to use, we can print on a large array of products including prints, homeware and a huge variety of clothing including a limited range of sportswear. For an additional fee we can create custom designs and send them to the printer next day.
We also have a large catalogue of blank products for our everyday customers we can print onto, we appreciate our current stock is limited while we are still growing so if you are looking for something specific, or would like one of our designs on something thats not stocked, contact us at [email protected] and we will be more than happy to help!
DO YOU DO SPONSORSHIP DEALS?
Yes, since launch we have had a busy two years featuring our products at various events we have sponsored around the UK.
We are always happy to hear from you about ideas for sponsorship. We also accept sponsors for our own brand and are on the lookout for 2020.
Important note: We are a small growing eCommerce business that donates most of our profit. As we are dependant on Print on demand, we dont keep large amounts of stock and we are not able to fund large giveaways. It is not of any benefit to us to sponsor inappropriate events so please keep in mind our brand mission and goals. Unlike most brands, we have to be extra sensitive as to who we work with due to the subject matter we represent, we are dedicated 100% to raising awareness around Autism, mental health and disabilities, the last thing we want to do is support something that goes against our brands core identity.
RETURNS AND REFUNDS
Because we dont keep a physical stock, and each order is printed just for you through our printing partner Printful, we kindly ask our customers to be extra vigilant with sizing, colours etc. when making an order and double check our returns policy below.
Each product ordered is printed fresh by Printful just for you, boxed and then sent straight to your door anywhere in the world.
Reasons we will not accept Returns:
- You meet our other returns criteria but you have asked for a refund after the 30 day return period.
- You have buyers remorse such as change of mind about colour, design etc…
- We cannot accept returns for wrong size so please make sure you double check the sizing chart which we have added to each product.
- Unclaimed – Shipments that go unclaimed are returned to our suppliers facility and you will be liable for the cost of a reshipment.
Reasons for Returns accepted:
- Your item arrives damaged or an error has occurred and you have received the wrong order.
- Your product is of poor quality, or their is a printing defect (which we are hoping will never happen).
We are always happy replace free of charge or issue you with a refund (minus shipping) as long as it’s within 30 days.
If you send an item back without contacting us first, you will not be refunded!
How can I return a product?
1. Contact us at [email protected] and tell us about the problem. We will be happy to help!
2. We’ll let you know what the next steps are and send you the return address.
DO YOU DELIVER WORLDWIDE?
Yes, thanks to Printful, we are able to offer worldwide shipping. Please remember that shipping times can vary and we are not responsible for any import taxes or delays caused by your local postal service.
To quote a great episode of The Big Bang Theory, We cant offer same day dispatch Like Amazon since they dont have to glue their own books together! Because All our products are printed on demand, please expect a slight delay in dispatch times. If you are ordering for an event, we strongly advise you to place your order in plenty of time.
Worried about where your item is? Dont worry most of our delivery options provide tracking, simply check your account or look out for our email with your tracking info. If you cant find the tracking link please contact us and we will send it to you.
